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Everyday people are searching for solutions to their problems on Google. Usually these people desperately click on ads that present them with that “quick fix”.
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I was facing the same set of common problems most marketers are facing when doing keyword research:
Chasing high competition keywords that would require thousands of dollars to rank for – and sometimes, even if you’d pay that much, you won’t get ranked well!
Choosing keywords that don’t focus on commercial intent but instead, target useless keywords.
Spending long hours trying to find keywords with decent search volumes, good CPC, and yet failing miserably to pick out the best ones (a very common mistake).